Challenge:
A need to improve services, customer experience and information access to customers, agents and partners
Solution:
Portal platform with multiple applications and interfaces running on SalesForce.com
Benefits:
Fast rollout, minimum up-front investment with pay-as-you-go model and common flexible platform to develop further capabilities
A scan of the competitive landscape and an envious glance at the online offerings from banks left Mark Ross, VP and CIO at Sun Life Financial Asia, in no doubt that the insurance company needed to upgrade its customer service capabilities.
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